This project shows how a consistent SEO strategy and a well-structured content process can rapidly scale the visibility of a new website. In a relatively short time, we moved from marginal traffic to more than 150,000 monthly organic visits.
Our client is a major Polish online platform that launched a new content initiative focused on topics such as work, salaries, professional development, and the job market as a whole.
The goal was clear: build a strong, authoritative content site from the ground up and position it as one of the leading sources of information in the “career” category.
When we started in April 2022, the project had almost no presence in Google:
Our task was to give the project structure, direction, and the pace needed to grow. From the very beginning, we knew that three things would be crucial:
What exactly we did:
• SEO audit and competitor analysis – this gave us a clear picture of where we stood and which areas would deliver the biggest impact.
• SEO migration – we moved the site to a new domain and structure. With zero losses – in fact, the migration gave us a solid boost right from the start.
• Content strategy and production – we planned what to publish, when, and why. We handled the entire process end to end: guidelines for copywriters, coordination, publishing, and ongoing strategy updates.
• Tool development – we built salary calculators, labour-market analysis tools, and a CV creator. Today, they account for almost 50% of all organic traffic.
• Technical SEO – we supported key implementations, evaluated wireframes, ran tests, and made sure nothing on the technical side blocked growth.
Our approach was built on SEO best practices and years of experience in highly competitive markets. The result? Every Google update worked in our favour – which, let’s be honest, is far from common.
The implementation and effective execution of our planned strategy allowed us to achieve above-average growth.
April 2022: 17
January 2025: 1,144
April 2022: 3,815
January 2025: 156,975
And we’re not done yet – the platform is still growing, and we haven’t said our last word.
A solid strategy, clear plan, and strong kick-off meant that the first effects appeared almost immediately.
Moving to a new domain and structure resulted in a real boost in visibility, not a drop.
Both the labour market and Google can change overnight. We don’t get attached to static plans – we stay flexible, test, and adapt quickly.
The tools we built and implemented (calculators, CV creators, search utilities) attract significant traffic – often at a lower cost than long-form content.
We don’t rely on a handful of keywords. A healthy mix of content + tools = stability and scalability.
SEO is more than technical fixes. It’s day-to-day collaboration with UX, product, and editorial teams. On the client’s side: engagement and trust. On our side: transparency and full accountability from day one.
In just over two years, we helped build a content platform that now generates over 150,000 organic visits per month – and continues to grow. Want to see what this could look like for your business? Reach out – let’s talk.
Since I’ve been in charge of the project, working with Greyotters has been consistently very smooth. Beyond the strong results, the way they run the work stands out – everything is clear, structured, and well-coordinated. And above all, they’re a friendly and engaged team.
Let’s talk about how we can help your brand grow
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